What is Search Engine Optimization?

Search engine optimization (SEO) is the process of increasing the quality and quantity of
website traffic by increasing the visibility of a website or a web page to users of a web search engine.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO,
technical SEO, and off-page SEO

What are SEO Backlinks on a website?

Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the
past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank
higher on all major search engines, including Google
  

What are SEO tools?

SEO tools investigate the potential of Web pages for high placement on search engine
ranking pages. They provide information on backlinks and keywords as well as insights
into SEO competition on the Internet
  

What are the Advantages of SEO to your website?

Search Engine Optimization (SEO) refers to the method used to increase a website’s position on
search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Developing an SEO
strategy for your business can help draw consumer traffic to your website as well as grow your
sales and revenue
  

SEO is important because its not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the
web site’s trust  

Advantages-of-SEO

How is good SEO defined?

SEO involves making certain changes to your website design and content that make your site more
attractive to a search engine
  

Apart from a search engine, Your site should contain effective Call-To-Action (CAT) that will
trigger users to buy your products or services.
  

The speed of your site, the number of scrolls of your pages and above the quality of the solution
that your publish increases your traffic and make your SEO much effective.

Our Projects

User Friendly Design
100%
Social Media Integration
93%
Search Engine Optimization
100%

Rules for Quality SEO practice?

1. Know your target audience.
2. Understand keyword research and planning.
3. Build up your site with keywords in mind that your target market might search using.
4. Build authority and backlinks through quality content creation and publishing.
5. Create, build and maintain social media presences and ensure reliable integration between social media and your website.
6. Understand Google Analytics.

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Harare, Zimbabwe

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Walmer, Port nElizabert

 

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