WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms

How important is Social Media Marketing?

Social media marketing involves promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn,Twitter, youtube and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement.

Is Social Media Marketing too expensive?

No! , Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful
targeting options so you can reach the right audience and make the most of your budget
  

What do we offer?

We love being an Extension of your Marketing Team!

Market Analysis

A market analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation  

Why is Marketing Analysis important?

Market analysis is one of the crucial components to help business with all the required information and making wise business decisions. … Effective market analysis can help in getting valuable insights into shifts in the economy, competitors, ongoing market trends, demographics, and the traits of customers’ expenditure  

How do we do Market Analysis?

We take the time to research what other businesses are out there. Look at things like your competition’s offerings, location, targeted customers, and disadvantages in the market. Make a list of all of your main competitors. Go through each one on the list and determine their strengths and weaknesses (SWOT analysis)  

Pay Per Click Management

Pay-Per-Click (PPC) management is the process of overseeing and managing a com
spend. This often strategies and ad buys while minimizing the overall expenditure

We do Expenditure Minimizing on Pay Per Click bids

We perfect and use experienced PPC Keywords,  Add Long Tail Keywords


Target the keywords that have low bids  and negative words choices 

Aim for 3rd or 4th position & focused on the Quality Score

Improved Geo Targeting

How do we do Market Analysis?

We take the time to research what other businesses are out there. Look at things like your competition’s offerings, location, targeted customers, and disadvantages in the market. Make a list of all of your main competitors. Go through each one on the list and determine their strengths and weaknesses (SWOT analysis)  

What do we offer?

We handle it simple, But effectively

1. Graphic & Visual Content Creation

Content creation is all about making new articles, posts, videos, etc. Since Digital marketing is the advertising and selling of products and services on the internet. We take time in creating unique picture or image or video that passes a message across all platforms.

3. Customer Quick Response

We ensure to have 24hr on guard and response service that assures quick response to visitors. We make use of automated response systems and of course our marketing team intervenes when necessary to do so with the aim to offer a friendly user experience.  

2. Platform Creation and Management

How do we do Market Analysis?

Provided a brand is starting afresh, we use our expertises in creation the effective platforms and brand them to a standard that pays back the brand. We also do Management of the platforms in analyzing traffic to the platforms, checking the quality of adverts, reviewing visitor’s comments or post and deleting of offensive published material from visitors.  

4. Media Buying

Media buying is taking a commercial, or newspaper ad, or other sales message and getting it viewed by the intended audience. For example, when a company is selling corporate branding solution, it will be a worst of resources to forward the adverts to scholars rather than just directing the advert to other corporates who really need the service done. A media buyer links the ad to the intended
audience in order to make the ad effective
 

5. Copywriting

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. We use these scripts on our content creation  

6. Ads Boosting

Boosting your social media posts is a marketing tactic that can exponentially increase the amount of people that see your content. The concept is simple: pay to have your posts show up as sponsored content on non-followers’ timelines in order to gain more exposure  

ZIMBABWE OFFICES

1, 14th Ave Quendon Rd, Sentosa Mabelreign
Harare, Zimbabwe

  • care@afrocompass.co.zw
  • +263 719 591 489
  • +263 783 591 489

SOUTH AFRICA OFFICES

Suite 14, Mika Street

Walmer, Port nElizabert

 

  • care@afrocompass.com
  • +27 67 658 9257
  • +27 61 690 2915
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All Rights Reserved.
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